Google LogoSAN FRANCISCO, USA: The Google Goliath search engine is aiming for total domination across the board by targeting Web site creation as the next tool added to its arsenal.

Based in Mountain View – the Search giant is launching a free service intended for high-tech neophytes looking for an uncomplicated method of networking with other techies, schoolmates, or business associates. The new “Google Sites” is an addition to the Google Apps suite that provides simple, intuitive tools for collaborative Web site creation based on Wiki technology, which Google acquired in Oct. 2006 along with the Silicon Valley start-up JotSpot.

According to the pre-launch press releases, Google site users with just a few clicks, will be able to set up and update a website without any advanced technical skills, post a variety of files including calendars, text, spreadsheets, pictures, calendars and videos for private, group, or public viewing and editing, as well as video from Google Inc.’s YouTube.

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Dave Girouard, general manager of the new application division said: “We are literally adding an edit button to the Web.” However, demanding Web designers won’t be please with the program as the existing design templates are functional but not elegant and there’s no way to add CSS style sheets, no IFRAME’S and very limited JavaScript capabilities.

This latest addition to the Google bundle of applications represents a challenge to Google’s fiercest rival by offering consumers an FREE alternative to similar products sold by Microsoft Corp., namely Microsoft’s SharePoint, which charges licensing fees. Strategically Google is staging its alternative launch just a few days before Redmond, Wash.-based Microsoft hosts a SharePoint conference in Seattle.

All of the Google applications are installed and run on Google’s own computers, allowing users to access from any Internet connection globally. (As opposed to Microsoft’s programs typically are installed on individual computers.) This aspect of the Google plan, which included gradually introducing free versions of word processing, spreadsheet, and calendaring programs over the past two years, has be designed to drain profits from Microsoft’s software sales division. Microsoft has retaliated by scooping up Yahoo Inc. for more than $40 Billion, in hopes of grabbing the lion’s share of online search and advertising.

While Google claims more than 500,000 companies, schools and Government agencies use its’ applications, but keeps secret how many are paid subscribers to the premium version and the fees have had little impact. In 2007 Google’s advertising revenue reached $16.4 Billion, while products and software licensing generated a scant $181 Million in profits.

And that, folks, is how the Big Boys quarrel it out on the Cyber–playground.


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